Starting in 2009, we helped establish one of the most beloved third-wave coffee roasters, infusing their brand identity with a punk attitude and an independent spirit.
Stumptown is different. Rather than conforming to a uniform set of brand standards, Stumptown is an incongruent mix of styles and tastes, rooted in quality and instinct. This undertaking has helped Stumptown play a leading role in the third wave coffee movement, defining the tasting experience through its unique language while building a culture that treats coffee responsibly as a commodity.
Starting in 2009, we helped Stumptown get a foothold in the coffee space by establishing their unique non-conformist brand. Early on, we helped design a packaging style that would become ubiquitous with craft coffee, the kraft bag. Leaning into the utilitarian aesthetic, the simplified packaging system felt like the perfect vessel to channel their direct trade practice, suggesting quality, sustainability, and fairer prices for the producer. The bag would become iconic, creating a design blueprint for craft coffee roasters for years to follow.
Stumptown’s sophisticated yet punk aesthetic became a hallmark of the brand, evident in both it's brand identity and physical experiences. We developed tailored approaches for different retail locations, creating a sense-of-place that responded to the context of their unique environments. Whether at an airport or in a downtown, we wanted to avoid the notion that once you’ve seen one Stumptown, you’ve seen them all. Rather, we provided customers the surprise of stepping into a new and unique environment with each visit to a different cafe.
Starting in 2009, we helped establish one of the most beloved third-wave coffee roasters, infusing their brand identity with a punk attitude and an independent spirit.
Stumptown is different. Rather than conforming to a uniform set of brand standards, Stumptown is an incongruent mix of styles and tastes, rooted in quality and instinct. This undertaking has helped Stumptown play a leading role in the third wave coffee movement, defining the tasting experience through its unique language while building a culture that treats coffee responsibly as a commodity.
Starting in 2009, we helped Stumptown get a foothold in the coffee space by establishing their unique non-conformist brand. Early on, we helped design a packaging style that would become ubiquitous with craft coffee, the kraft bag. Leaning into the utilitarian aesthetic, the simplified packaging system felt like the perfect vessel to channel their direct trade practice, suggesting quality, sustainability, and fairer prices for the producer. The bag would become iconic, creating a design blueprint for craft coffee roasters for years to follow.
Stumptown’s sophisticated yet punk aesthetic became a hallmark of the brand, evident in both it's brand identity and physical experiences. We developed tailored approaches for different retail locations, creating a sense-of-place that responded to the context of their unique environments. Whether at an airport or in a downtown, we wanted to avoid the notion that once you’ve seen one Stumptown, you’ve seen them all. Rather, we provided customers the surprise of stepping into a new and unique environment with each visit to a different cafe.
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