Made in California from local farm ingredients, Veso is a modern aperitif company that offers an immersive drinking experience for the open-minded, sophisticated drinker.
Veso came to us with a vision to inspire a more intentional drinking culture—one that is built around people, places, and memories. They wanted a brand identity and packaging that reflected the experience of making and drinking aperitifs.
Aperitifs are embedded in European culture, but in the US, they are often considered intimidating. Our biggest challenge was to design a brand that helped reposition the value of low-proof aperitifs as a modern and accessible drink and experience, helping Veso to become a leader in building a new type of American casual drinking culture.
Also important to the project was finding the right balance of visual style for Veso. The client wanted to create a brand that was minimal but not sterile, and avant guard but not overly trendy. We needed to ensure that their product stood out amongst the current ecosystem of direct-to-consumer brands and classic wineries with a visual system that would be able to grow and scale well beyond their initial product release.
Veso sees their aperitifs as catalysts—for conversation, for the night, for a relaxing time with friends. Their beverages connect people to each other and to their surroundings. When you taste a Veso beverage, you feel a connection to the raw ingredients, to the land, and to the process of artisanal making.
We leaned into Veso‘s ability to shift perspective and tied it to the relationship between the sun and the horizon. From sunset to sunrise, there are points of transformation that take place—light changes, possibilities expand. Visualizing those moments and the sense of optimism that comes with them evokes a sensation that anything is possible.
Minimal typography pairs with our flexible sun and horizon graphic to help capture that intangible feeling you get when you are watching the sun disappear below the horizon. The brand color palette nods to the main ingredient used within each product, while our imperfect, hand-drawn illustrations bring a casual touch.
The result is a minimal, slightly playful, and thoughtful brand and packaging system that captures that golden moment when a perspective shift is sparked. Drink it how you like it, but always in good company.
Made in California from local farm ingredients, Veso is a modern aperitif company that offers an immersive drinking experience for the open-minded, sophisticated drinker.
Veso came to us with a vision to inspire a more intentional drinking culture—one that is built around people, places, and memories. They wanted a brand identity and packaging that reflected the experience of making and drinking aperitifs.
Aperitifs are embedded in European culture, but in the US, they are often considered intimidating. Our biggest challenge was to design a brand that helped reposition the value of low-proof aperitifs as a modern and accessible drink and experience, helping Veso to become a leader in building a new type of American casual drinking culture.
Also important to the project was finding the right balance of visual style for Veso. The client wanted to create a brand that was minimal but not sterile, and avant guard but not overly trendy. We needed to ensure that their product stood out amongst the current ecosystem of direct-to-consumer brands and classic wineries with a visual system that would be able to grow and scale well beyond their initial product release.
Veso sees their aperitifs as catalysts—for conversation, for the night, for a relaxing time with friends. Their beverages connect people to each other and to their surroundings. When you taste a Veso beverage, you feel a connection to the raw ingredients, to the land, and to the process of artisanal making.
We leaned into Veso‘s ability to shift perspective and tied it to the relationship between the sun and the horizon. From sunset to sunrise, there are points of transformation that take place—light changes, possibilities expand. Visualizing those moments and the sense of optimism that comes with them evokes a sensation that anything is possible.
Minimal typography pairs with our flexible sun and horizon graphic to help capture that intangible feeling you get when you are watching the sun disappear below the horizon. The brand color palette nods to the main ingredient used within each product, while our imperfect, hand-drawn illustrations bring a casual touch.
The result is a minimal, slightly playful, and thoughtful brand and packaging system that captures that golden moment when a perspective shift is sparked. Drink it how you like it, but always in good company.
