As part of a mini-campaign for the brand launch, we created a fictional character named Ric Lettuce who was running for "high office" on the "green party" ticket, running a "grass roots" campaign for the 2016 Presidential Election. ELECT RIC LETTUCE was our core call to action.

Because stores weren't opening until 2017, this never came to fruition in a full way, but we still made some lawn signs because we liked the idea so much. He didn't win this round, but you never know—this might not be the last time you hear of Ric.