Greater Than is a nonprofit organization that supports and empowers students from poverty-impacted communities to thrive in school, college, and career.
They came to us in need of a brand refresh—a unified system to increase brand recognition and provide clarity around the organization's mission.
We updated the original logotype with more contrast and balance, which gave it a more modern and approachable feel.
We utilized the universal “greater-than” mathematics symbol as an icon, drawing attention to its upward momentum—a nod to the increasing growth and development of students. The three lines represent the three pillars of the organization: education, equity, and community.
We created a graphic badge in both English and Spanish to further highlight the three pillars.
We developed a simple, vibrant color palette with three primary brand colors and three secondary colors for event collateral.
The templated system can be easily modified and produced in-house, making the brand easy for our client to maintain and extend for years to come.