MIYASHITA PARK is an urban greenspace in the heart of Shibuya, Tokyo, Japan. Built in 1953, the park has now been reimagined as a central meeting place and diverse cultural hub in the city.
We were challenged by our client to create a dynamic identity that could represent the new park and all the different people, events, and companies that are expected to coexist in the space.
The color palette for MIYASHITA PARK reflects the qualities it welcomes into the space.
The M logo acts a dynamic container that expands and contracts depending on the format it's being used in.
It also functions as a canvas for more expressive variations, like seasonal events and collaborations.
The client was so ecstatic about the park's new brand identity that they're planning on making the logo into a massive sculpture!