Mixology lovers rejoice: Portland has a new brand of bottled craft cocktails called Straightaway, enabling anyone (of legal drinking age) to easily experience the finest in craft cocktails, regardless of their skill-level behind the bar. They have five fledgling offerings, ranging from well-loved classics to lesser-known libations, designed to be enjoyed anytime and anywhere.
We were tasked to help build their brand from the ground up.
Taking cues from cocktail history and lore, the brand features plenty of story-telling via the visuals and copywriting. The labels are inspired by vintage luggage stickers, and each feature an illustration depicting the narrative of its respective cocktail. A vibrant and good-humored quality permeates the brand, as these cocktails are meant to be enjoyed in convivial company.
We also had the opportunity to help them with their tasting room in SE Portland, solving for tasting trays, art moments, and signage.