We came into this project to help add a name, a brand, and a story to an off-beach hotel in Waikiki, slated to be a part of Marriott's Autograph Collection. What started as a normal branding and strategy job for us quickly blossomed into the largest project we'd ever taken on. Not only were we tasked with making a great brand that spoke to both locals and travelers alike, but we also took on the full interior design of the hotel in-house.
Our concept celebrates the era of the building, focusing on the theme of Hawaiian Modern, inspired by work of Vladimir Ossipoff. This vibe was infused throughout the branding and into every aspect of the interiors, including the design of 14 room types with a suite of custom furniture and all of the public spaces—the lobby and concierge as well as a restaurant, a bar, a retail store, and a pool deck—an epic endeavor for our small team, to say the least. All of the effort was worth it—both travelers and locals are loving it and, of course, our clients are, too.
- Strategy and Positioning
- Concept
- Name
- Branding
- Identity
- Interior Design
- Furniture Design
- Pretty Much Everything
John and Paul of Randolph Designs in San Francisco, who collaborated with us on all Interior Design and Guest Room Furniture Design.
The OMFGCO-Laylow team (Fritz, Garth, Nicole, Afton, Orion, Kim & Ellen) and the rolling cast of characters who worked day and night to make this dream a reality.
Sarita Posada, Rosie Harrison, Ashley Tackett, & Patrick Berning, who helped with the Public Space FF&E selection and custom furniture design.
Pyramid Hotel Group and the team on the ground at The Laylow for adding the amazing people to this space and for caring so deeply about getting it right.
The team at Rockbridge for believing in our concept enough to trust us with the full interior design of the hotel. It worked!