The Laylow - Logo Lockup

We came into this project to help add a name, a brand, and a story to an off-beach hotel in Waikiki, slated to be a part of Marriott's Autograph Collection. What started as a normal branding and strategy job for us quickly blossomed into the largest project we'd ever taken on. Not only were we tasked with making a great brand that spoke to both locals and travelers alike, but we also took on the full interior design of the hotel in-house.

Our concept celebrates the era of the building, focusing on the theme of Hawaiian Modern, inspired by work of Vladimir Ossipoff. This vibe was infused throughout the branding and into every aspect of the interiors, including the design of 14 room types with a suite of custom furniture and all of the public spaces—the lobby and concierge as well as a restaurant, a bar, a retail store, and a pool deck—an epic endeavor for our small team, to say the least. All of the effort was worth it—both travelers and locals are loving it and, of course, our clients are, too.

The Laylow - Entry
The Laylow - Hideout Bar
The Laylow - Sign
The Laylow - Collateral
The Laylow - Hideout Lanai
The Laylow - Pool Deck
The Laylow - Collateral - Post Cards
The Laylow - Hideout Details
The Laylow - Reception Desk
The Laylow - Reception Desk - Hula Dancer/Nodder Collection
The Laylow - Art Moments - Uke - Hula
The Laylow - Art Moments - Alphabet - Wayfinding
The Laylow - Detail - Mutina Tierras 3D
The Laylow - Hideout - Sandy Fire Pit
The Laylow - Hideout Sign - Cocktail Umbrellas
The Laylow - Hideout Sign - Detail
The Laylow - Hideout Collateral
The Laylow - Hideout - Restaurant
The Laylow - Hideout Coffee - Slotted Menu - Stumptown
The Laylow - Retail
Omfgco The Laylow 149
The Laylow - Retail
The Laylow - Retail- Mutina Tierras 3D
The Laylow - Retail - Detail
The Laylow - Vibe - Custom Wallpaper - Detail
The Laylow - Collateral - Map
The Laylow - Guest Room - Custom Furniture - Wall Unit
The Laylow - Guest Room - Custom Furniture and Wallpaper
The Laylow - Guest Room - Custom Furniture, Lighting and Wallpaper
The Laylow - Guest Room - Custom Furniture - Custom Lighting
The Laylow - Guest Room - Custom Furniture - Wall Unit
  • Strategy and Positioning
  • Concept
  • Name
  • Branding
  • Identity
  • Interior Design
  • Furniture Design
  • Pretty Much Everything
Special thanks to:

John and Paul of Randolph Designs in San Francisco, who collaborated with us on all Interior Design and Guest Room Furniture Design.

The OMFGCO-Laylow team (Fritz, Garth, Nicole, Afton, Orion, Kim & Ellen) and the rolling cast of characters who worked day and night to make this dream a reality.

Sarita Posada, Rosie Harrison, Ashley Tackett, & Patrick Berning, who helped with the Public Space FF&E selection and custom furniture design.

Pyramid Hotel Group and the team on the ground at The Laylow for adding the amazing people to this space and for caring so deeply about getting it right.

The team at Rockbridge for believing in our concept enough to trust us with the full interior design of the hotel. It worked!