Just in time for summer, Union Wine asked us to create a marketing campaign to announce the return of their popular Underwood canned Riesling Radler, and to showcase their newest canned wine release: a delicious Strawberry Cooler.

Due to time and cost constraints, we avoided a traditional photoshoot, opting to scour thrift stores and the internet to unearth vintage film photos of people celebrating individual style from all walks of life. We paired these with finds of Underwood’s beautiful cans, and the results came out pretty… Radler.

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