Nestled along the serene Esopus Creek, The Leeway is a long-stay motel retreat where time slows down, and nature's beauty takes center stage. Our brand work draws inspiration from the surrounding landscape and the joy of unhurried moments, celebrating the practical, the imperfect, and the wide-eyed wonder that defines this sanctuary in the Catskills.
Charming and slightly nostalgic, The Leeway's brand is rooted in analog and handmade aesthetics, evoking a sense of spaciousness. Illustrative elements, photography, and a carefully curated color palette mirror the natural landscape, enhancing the feeling of freedom and the luxury of time.
The color palette is a reflection of the Catskills' natural beauty, while our handmade primary mark and brand typography nod to the site’s history as a classic motel. Averia, used for body copy, features an ink bleed effect that complements the handmade primary mark, evoking the charm of vintage books.
Additionally, a hand-drawn typeface, the Leeway Hand, was designed to use as a display type across collateral enhancing the nostalgic atmosphere.
We sat along a river and created original illustrations of water and grass to celebrate the natural environment, emphasizing meticulous detail and encouraging a slower pace of life. These illustrations are used as full-bleed textures across collateral, web, and social media, or as large-scale wallpaper prints, reinforcing the idea of taking joy in the details and embracing the moment.
Everything gathers in an eddy to create a brand experience that invites guests to savor the simplicity, embrace the imperfections, and find delight in the natural charm of The Leeway. Come back when you can Stay Longer.
Nestled along the serene Esopus Creek, The Leeway is a long-stay motel retreat where time slows down, and nature's beauty takes center stage. Our brand work draws inspiration from the surrounding landscape and the joy of unhurried moments, celebrating the practical, the imperfect, and the wide-eyed wonder that defines this sanctuary in the Catskills.
Charming and slightly nostalgic, The Leeway's brand is rooted in analog and handmade aesthetics, evoking a sense of spaciousness. Illustrative elements, photography, and a carefully curated color palette mirror the natural landscape, enhancing the feeling of freedom and the luxury of time.
The color palette is a reflection of the Catskills' natural beauty, while our handmade primary mark and brand typography nod to the site’s history as a classic motel. Averia, used for body copy, features an ink bleed effect that complements the handmade primary mark, evoking the charm of vintage books.
Additionally, a hand-drawn typeface, the Leeway Hand, was designed to use as a display type across collateral enhancing the nostalgic atmosphere.
We sat along a river and created original illustrations of water and grass to celebrate the natural environment, emphasizing meticulous detail and encouraging a slower pace of life. These illustrations are used as full-bleed textures across collateral, web, and social media, or as large-scale wallpaper prints, reinforcing the idea of taking joy in the details and embracing the moment.
Everything gathers in an eddy to create a brand experience that invites guests to savor the simplicity, embrace the imperfections, and find delight in the natural charm of The Leeway. Come back when you can Stay Longer.
